SATSA'S Tourism LinkUp: Everything You Need to Know

Your go-to guide to SATSA's new campaign supporting members and promoting local tourism to the trade. 

Q: What is Tourism LinkUp?

A: Tourism LinkUp is a new SATSA-led campaign designed to connect local tourism products with trade buyers. The campaign promotes member offerings to national and international audiences through digital spotlights, live regional showcases, informal networking, and a dedicated online hub.

Q: What is the aim of the campaign?

A: The goal is to amplify credible, trade-ready tourism products from across Southern Africa while strengthening the connections between SATSA members, trade partners, and key industry stakeholders. Tourism LinkUp is aligned with SATSA’s 2025 Roadmap and commitment to supporting member visibility, market access, and collaboration.

Q: What are the components of the Tourism LinkUp campaign?

A: The campaign consists of five main elements:

• Tourism LinkUp Tuesdays: Weekly email each Tuesday, showcasing 3–5 member offerings to the trade

• Tourism LinkUp Live: In-person regional showcases with pitches and networking

• Tourism LinkUp Socials: Casual in-person events for members and partners

• Tourism LinkUp Chapters: Chapter meetings featuring training, education and member updates

• Tourism LinkUp Online: A digital hub housing featured products, pitch recordings and contact info

Q: What is Tourism LinkUp Tuesdays?

a: Tourism LinkUp Tuesdays is the first component of the campaign to go live. Every Tuesday, SATSA sends out a curated mailer featuring trade-ready member products and offerings. It provides exposure to a broad database of tour operators, DMCs, and travel buyers. Our first Tourism LinkUp Tuesdays Mailer will go out on 3 June 2025.

Q: Who can be featured?

A: Any paid up SATSA member with a trade-ready tourism product, experience or service

Q: How do I submit my product to be featured?

A: Complete our Tourism LinkUp Tuesday Submission Form, which asks for a short description, contact details, and high-quality images. We select a mix of offerings each week to showcase regional diversity and trade readiness. Please ensure that the information and digital assets you are providing are ready to use.

SATSA Members can submit their product or service to be featured here 

Q: Is there a cost to be featured?

A: No. Tourism LinkUp Tuesdays is a free value-added benefit for SATSA members in good standing.

Q: How will I know if I’ve been selected for a feature?

A: If your submission is selected, we will contact you ahead of your feature date. We may edit your submission slightly for clarity or formatting. 

We request that you don't follow up each week regarding your submission. You will be contacted when your submission is due to be featured. 

Q: Can I be featured more than once?

A: Yes — although we aim to ensure broad member representation, repeat features will be considered if there is space or alignment with trade interest.

Q: How else can I get involved in the campaign?

• Host or attend a Tourism LinkUp Live showcase in your region
• Join one of our Tourism LinkUp Socials or Chapter Meetings
• Share your feature on social media using the campaign hashtag: #SATSATourismLinkUp

Q: Who can I contact for more information?

For general enquiries or to explore deeper collaboration opportunities: kim@satsa.co.za (newsletter & communications) or hannelie@satsa.co.za