Doing It for Tourism 2025 is a national initiative uniting South Africans to support emerging tourism entrepreneurs by creating the world's largest hand-beaded South African flag. This collaborative project aims to empower SMEs in the tourism sector, promote national pride, and foster community engagement.
Key Highlights:
Empowering SMEs: Each sponsored beaded swatch contributes to the development of small tourism businesses across South Africa, providing them with resources and visibility.
Corporate Engagement: Businesses can participate through corporate beading experiences, aligning with Enterprise and Supplier Development (ESD) and Broad-Based Black Economic Empowerment (B-BBEE) compliance goals.
Community Participation: Public activations and community pop-ups offer opportunities for individuals to engage in the beading process, fostering unity and collaboration.
Legacy Day: The initiative culminates on 27 September 2025, coinciding with World Tourism Day, celebrating the collective effort in tourism transformation.
By participating in this movement, individuals and organisations contribute to a sustainable impact on South Africa's tourism landscape, supporting economic growth and inclusivity.
