New Head of Sales Aims to Grow Sun International Market Share

Sun International’s newly appointed Head of Sales at Central Office, Andrew Camp, is a man on a mission to grow market share and maximise the hospitality business’s revenue potential.

With a Diploma in Marketing and Business Management from the Institute of Marketing Management and 30 years of sales and marketing experience—14 of those within hospitality sales—Camp first joined Sun International in 2018 as Head of International Sales.

“During the pandemic, Andrew led his team through some of the toughest times facing the Inbound Leisure industry. Since then, the International Sales team moved from strength to strength, growing leisure product revenues rapidly while remaining lean and focused on efficiencies, and we are grateful to Andrew for his leadership and look forward to what he will achieve in his new role,” said Graham Wood, Sun International’s Group COO for Hospitality.

In his new role, which commenced on 1 January 2025, Camp reports to Sun International’s Chief Marketing and Sales Officer, Helen Stewart. He leads the strategic integration of International and National Sales, Sales Administration, and the Sports, Events, and Entertainment Division.

In addition, the role oversees and provides direction to the sports, entertainment, and events portfolios by defining strategies and plans and building relationships with critical stakeholders to source, acquire, and retain sports, entertainment, and events businesses. This will be achieved by partnering and collaborating with cross-functional operational teams at various business unit properties and centrally developing and delivering a customer-centric strategy to deliver superior, personalised, memorable events and customer experiences that boost revenue growth.

“My new role requires delivering the planning, management and implementation of customer acquisition, growth, re-activation and retention sales strategies across portfolios to maximise the revenue potential for business operations and achieve sales targets nationally and internationally,” Camp said.

“A huge focus of my new position will be on Sports, Events & Entertainment – especially single-day events – as well as growing the MICE market business and International FIT, Leisure Groups and Tour Series. We will continue to work with local and international partners to bring top music and comedy shows to our large arenas along with events such as Miss South Africa, F&B events and festivals and the ongoing gambling tournaments.

“Golf remains a primary focus for Sun International, with the Nedbank Golf Challenge at Sun City being one of the South African sporting calendar highlights. In its 40-year history, the event has featured the biggest names in world golf. With 66 players playing over 4 days for a purse of US$ 7.5 million. The tournament forms part of the DP World Tour and is the penultimate event on the Race to Dubai.

“Other exciting sporting opportunities will incorporate Combat Sports, Crossfit, Hyrox, Weightlifting, and eSports (online video game competitions - fastest growing trend globally with huge sponsorship and prize money). We will continue with the popular single-day events like Triathlons, Mountain and Road bike races, Trail running and Swimming.”

Last year, Camp joined the Tourism Marketing South Africa (TOMSA) Board, a private-sector and publicly supported initiative to market South Africa as a destination. He was also invited to head up the South African Tourism Services Association task team, which assisted with removing obstacles to Chinese visa processes.

Before joining Sun International, Camp was the International Sales Manager for Thompsons Africa for seven years. An ex-Durbanite who worked in London before returning to South Africa and settling in Johannesburg with his wife Ruth and their fur kids, Camp enjoys travelling, reading motivational books, socialising with family and friends, exploring the great outdoors, and keeping fit with Brazilian Jiujitsu, boxing, and running.