Bushmans Kloof: An example of why we’re changing the way we sell South Africa

Member News

 

Thompsons Africa

 

 

SATSA Member: Thompsons Africa - 218 -D1

Member Type: Operator

Website: www.thompsonsafrica.com

 

 


 

‘If we want South Africa’s tourism future to thrive, we need to tell new stories. And more importantly, we need to sell them.’ — David Frost, CEO of SATSA

 

 

The Classic Circuit

South Africa’s tourism offering has a dependable path: Cape Town, Kruger, and a trip across the border to Victoria Falls. While this golden triangle remains a traveller favourite, what travellers want, is changing.

 

SATSA’s Geographic Spread Campaign shines a spotlight on lesser-known destinations across South Africa that are rich in heart, heritage, and authenticity — not just scenic beauty. The goal? To elevate these hidden gems and ensure they earn their place on the global tourism stage.

 

Leading the way, David has hit the road, criss-crossing the country to explore South Africa first-hand, engaging with local communities and experiencing SATSA members’ products en route.

 

 

 

A Journey into the Cederberg

One of the standout stops on David Frost’s journey was Bushmans Kloof Wilderness Reserve & Wellness Retreat, tucked away in the awe-inspiring Cederberg Mountains, just a few hours from Cape Town.

 

Bushmans Kloof Wilderness Reserve & Wellness Retreat offers a rare combination of ancient heritage, ecological preservation, and serene indulgence. Guests can explore more than 130 ancient rock art sites, reconnect with nature on guided wilderness drives, indulge in nourishing spa treatments, and dine under the stars. All while supporting a property that protects over 7 000 hectares of unique Cape floral kingdom and rock art sites, some dating back as far as 10 000 years.

 

 

 

Bushmans Kloof Rock Art

 

 

 

Read the Blog on Bushmans Kloof Wilderness Reserve & Wellness Retreat

 

 

 

A New Luxury for a New Kind of Traveller

At Thompsons Africa, we’ve been paying close attention to how the luxury market is evolving.

 

Our international agents and wholesalers are no longer just asking for the best-known hotels or game lodges. They want experiences that matter — places with a sense of purpose, storytelling, and soul.

 

Bushmans Kloof Wilderness Reserve & Wellness Retreat is just one of these places, a preferred product in our 2025 portfolio, and part of our curated collection of properties that represent the next chapter of luxury travel in Southern Africa – connection, community, and conservation.

 

 

‘Luxury isn’t just about thread counts anymore. It’s about meaningful moments that leave guests transformed.’ – Jonathan Gadiah, CEO Thompsons Africa

 

 

 

 

Bushmans Kloof Cycling

 

 

 

Join Us in Selling South Africa Differently

South Africa’s future lies not just in showing the world our beauty but in telling the stories found ‘off the beaten track’. With properties like Bushmans Kloof Wilderness Reserve & Wellness Retreat leading the way, we have an opportunity to start showcasing what really makes South Africa special.

 

Let’s create unforgettable experiences together.


info@thompsonsafrica.co.za 
www.thompsonsafrica.com

Tel: +27 31 275 3500

 

To explore more, visit Thompsons Africa’s blog on Bushmans Kloof Wilderness Reserve & Wellness Retreat here.