Apply Now: Vakantiebeurs 2026 & “Come Find Your Joy” North Europe Roadshow
South African Tourism’s North Europe Hub is offering you the opportunity to showcase your tourism business on two key international platforms in January 2026.
You're invited to apply for participation in:
- Vakantiebeurs 2026 | 7 – 11 January 2026 | Utrecht, Netherlands
- “Come Find Your Joy” North Europe Roadshow | 13 – 22 January 2026 | Netherlands, Belgium & Sweden
Why Participate?
Vakantiebeurs is the largest travel and tourism consumer show in the Netherlands, attracting thousands of travel-hungry consumers and trade partners. It offers a vital platform to promote South Africa’s diverse offerings and position your business in front of a high-potential market. The roadshow, in turn, offers direct access to trade buyers across influential Northern European markets—supporting your growth and enhancing your visibility.
In the first five months of 2025 alone, arrivals from North Europe grew by 4.1%, with the Netherlands accounting for around 65% of those. Dutch travellers are also among the few international markets whose visitors explore all nine provinces—demonstrating the value of this market for your business.
Programme Highlights:
07–08 January 2026 – Trade Days
Access to over 6,300 travel trade professionals
Exclusive South African Tourism networking function with key Dutch trade on 7 January
Africa Feeling High Tea also hosted on 7 January
08–11 January 2026 – Consumer Days
Over 71,000 visitors attended in 2025
A platform to engage directly with travel-hungry Dutch consumers
For more information about Vakantiebeurs, visit: https://www.vakantiebeurs.nl/
To secure your spot at Vakantiebeurs or to participate in the “Come Find Your Joy” roadshow, email abby@southafrica.net. Applications close on Friday, 1 August 2025 at 17:00. Space is limited, so it’s best to apply early to ensure inclusion in pre-show marketing.
Download full booking information here.
These platforms offer more than exposure — they connect you with high-value buyers, unlock market insights, and position your business for real growth in North Europe.
If you're a South African SMME, tour operator, DMO or an experienced service provider ready to grow your footprint in Northern Europe, this is an excellent opportunity to connect, engage, and convert.
