Toyota grows market share in a promising start to 2025

- 26,2% overall market share

- Bestselling brand in Passenger, LCV and MCV

As reported by NAAMSA, there was a discernible uptick in retail numbers for the first month of 2025 - 46,398 units were registered reflecting an increase of 4,375 cars, or a gain of 10,4%, versus the 42,023 new cars sold in January 2024.

A further 25 basis point interest rate cut in January, coupled with controlled inflation, contributed to this sense of optimism. Despite a minor energy issue towards the end of the month, which is not expected to be a frequent occurrence, the overall outlook remains positive. Echoing this bullish start to the year, Toyota shifted 12,152 units, capturing a 26.2% share of the new car market, compared to 10,855 units (25.8%) for the same period in 2024. 

Leon Theron, Senior Vice President for Sales and Marketing at Toyota South Africa, is enthusiastic about the company’s future: “We’ve kicked off the year on a fantastic note, securing the top spot in sales across the Passenger, LCV, and MCV segments. A big part of this success comes from our dedication to supporting small businesses, including farmers, who form the backbone of our economy. A big thank you to the entire Toyota team including our Sales, Aftersales and Marketing staff, Dealer Network as well as our supply chain and, of course, not forgetting, our very loyal customers.”

You can access the full Press Release here.