Toura Travel Therapy: Unlocking South Africa’s Creative Soul
SATSA Member: Toura Travel Therapy - GA0001
Product: Hosted Art Hopping Tours
Website: touratraveltherapy.com
Toura Travel Therapy has carved out a unique space in South Africa’s tourism landscape as the leading provider of curated art tours - the only operator specialising in this niche. Founded by Thabo Modise, widely known as Thabo The Tourist, the company uses tourism as a vehicle to showcase African art, creating meaningful connections between artists and travellers.
For Toura Travel Therapy, the value flows both ways: African artists gain visibility and opportunity, while visitors gain authentic insight into the culture, history, and creative energy that defines South Africa.
Trusted Partnerships and Recognition
Toura Travel Therapy’s commitment to bridging tourism and art has earned it the trust of legacy brands across both industries. For the third year in a row, Toura Travel Therapy has been appointed the official travel and tourism partner of the FNB Art Joburg Fair, the continent’s longest-running art fair.
This September, Thabo will also take the stage at the SATSA Conference 2025, unpacking how the tourism industry can work together to “unlock South Africa’s creative soul.” As a proud SATSA member, Toura Travel Therapy will further support the conference by offering discounted delegate tours as part of the pre-conference activity programme.
Curated Art Experiences
Toura’s portfolio includes experiences designed to connect travellers with local communities and artists in powerful ways.
FNB Art Tour: Recently sold out, this 70-seater Red Bus tour connects visitors with the “Open City” leg of the art fair, guiding them through exhibitions and installations across Johannesburg.
Soweto Art Tour: Launched earlier this year, this experience takes travellers beyond the usual hotspots, offering a fresh lens on Soweto’s cultural identity. From bold murals to intimate galleries, the tour brings art to life while sparking conversation around history, identity, and community.
A recent review from Amazing Africa described the Soweto Art Tour as “more than a tour - it was a conversation, an education, and a spark for new ideas.”
READ: Thabo The Tourist: The heART of African tourism
Building Bridges Through Art
Toura Travel Therapy is more than a tour operator. It is a movement to position art as an essential part of South Africa’s tourism story. By linking artists and travellers in real time, Toura is reshaping perceptions of township tourism and broadening what it means to explore South Africa.
As Thabo explains, art is not only about beauty - it is about truth, connection, and transformation. With every mural, gallery, and performance visited, Toura Travel Therapy is helping the world see South Africa through a richer, more creative lens.
Trade bookings: tours@touratraveltherapy.com or thabothetourist@touratraveltherapy.com
Website: www.touratraveltherapy.com
