Southern Africa to Shine at Africa’s Travel Indaba 2025
In just a few days, the tourism industry will converge in Durban for Africa’s Travel Indaba 2025 — a flagship event showcasing the continent’s exceptional tourism offerings.
For SATSA and Africa’s Eden, Indaba is more than just a trade show — it’s a platform for connection, storytelling, and showcasing the depth, diversity, and dynamism of Southern Africa’s inbound tourism sector.
Visit us on the show floor at stand ICC304 to meet our members and partners, celebrate exciting milestones, and be part of our shared tourism future.
What’s Happening on the SATSA & Africa’s Eden Pavilion?
Taste the Spirit of Southern Africa
On Tuesday, 13 May at 16:30, Babanango Game Reserve will host a wine-tasting experience at the pavilion, open to pavilion sharers and invitees.
We’re also proud to partner with South Africa Wine NPC and showcase three fantastic wine sharers who will offer tastings throughout the show.
SATIB’s 35th Birthday Bash
We will make a celebratory toast on Wednesday, 14 May at 16:30 to mark SATIB Insurance Brokers’ 35th anniversary. This long-standing partner has played a vital role in SATSA’s present and past and in safeguarding tourism businesses — raise a glass with us!
Spotlight on Johannesburg
We're excited to introduce Jozi My Jozi, a movement reimagining the city's urban experience. This is all the more relevant as Johannesburg will play host to the 2025 SATSA Conference, just ahead of the G20, which will see our city be the world’s capital for a couple of weeks.
Jozi’s creative catalyst, industry stalwart, and long-time SATSA friend, Dawn Robertson, celebrates creative transformation, local talent, and inclusive tourism. Visit her and the team at Stand ICC 205, just across from the SATSA Pavilion, to explore unforgettable Joburg journeys for your clients.
A Movement Worth Joining
Stop by to learn about #DoingItForTourism, SATSA’s initiative to set a World Record for the largest beaded flag — and in the process, empower emerging tourism entrepreneurs through the SATSA Incubator. Join the journey of impact, purpose, and national pride.
Adventure Tourism Tools Reimagined
Our commitment to safe and world-class adventure tourism continues. At Indaba, we’ll unveil a fresh wave of support for adventure operators, including a brand-new self-assessment tool to help businesses align with global best practices and updated toolkits tailored to the Southern African context.
If you're in the adventure space, don’t miss the chance to get a first look at these resources designed to build trust, improve safety, and grow your business.
Meet. Connect. Collaborate.
We’ve reserved a meeting table on the pavilion just for SATSA and Africa’s Eden members. You are welcome to pop in for a quick catch-up or host your meeting.
We’re also honoured to host key industry initiatives on the stand. Fair Trade Tourism is our partner in responsible tourism, and the NFTGA, FGASA, and SAAIA are our tourist guiding sector partners. These organisations represent essential pillars of responsible tourism and visitor experience, and we’re proud to share our space with them.
Meet Our 2025 Pavilion Exhibitors
We are proud to co-host a vibrant pavilion representing some of the region's most innovative and inspiring tourism businesses.
