Geographic Diversity and Tourism Prosperity: Key Insights and Webinar Recording

Thank you to everyone who joined our recent webinar on Geographic Diversity and Tourism Prosperity in South Africa. Your engagement and valuable insights contributed to a thought-provoking discussion on fostering a more balanced tourism recovery and promoting growth across all regions. The positive feedback we’ve received from the industry over the past few days highlights just how critical this topic is for many stakeholders.

Webinar Recording & Key Takeaways

For those who missed the session or would like to revisit the discussion, the full webinar recording is available here. 

Some of the key insights from our panel of experts include:

• South Africa’s inbound tourism recovery is at 81.79% of 2019 levels, with certain regions experiencing a stronger rebound than others.

• Accessibility, marketing efforts, and travel costs are key factors influencing the geographic spread of visitors.

• Collaboration among industry players, enhanced digital marketing, and infrastructure development are essential to expanding tourism beyond traditional hotspots.

• There is a growing demand for off-the-beaten-track destinations that offer unique, value-for-money experiences.

Your Questions, Answered

During the webinar, we received a number of insightful questions from attendees. To ensure these valuable discussions continue, we have compiled a comprehensive Q&A document addressing the most common queries and expert insights shared during the session.

Access the full Q&A Document here. 

Continue the Conversation

We’re committed to keeping the momentum going! To facilitate ongoing dialogue, we invite you to join our Geographic Diversity & Tourism Growth Community on the GlueUp CRM platform. This dedicated space allows industry professionals to network, exchange insights, and collaborate on strategies to drive a more inclusive tourism recovery.

You can join the Community by clicking here.  (Note: You will need to set up a GlueUp profile for easy access to future SATSA events.)

We will also be posting some of the key questions raised during the webinar to spark further discussion. However, we encourage you to contribute your own thoughts, challenges, and success stories—every perspective adds value to this important conversation.

Share Your Feedback

As we continue this broader campaign, your feedback is invaluable. Help us refine future discussions by taking a moment to complete our short five-question survey.

Complete the Survey here. 

Thank you for being part of this important dialogue. Together, we can showcase the full diversity of South Africa’s tourism landscape and drive sustainable economic prosperity across all regions.

You can access South Africa's recovery figures and the geographic spread data of leading DMCs by clicking here.