First-to-market Sound Safari experience launches in the northern Kruger
SATSA Member: Rare Earth - 3300
Product: Sound Safari's at The Outpost
Target Markets: FIT, Groups, Domestic, International, Luxury
Website: www.rareearth.co.za
PRESS RELEASE, 25 May 2025
Download Press Release here.
An African safari is a sensory experience like no other, allowing travellers the luxury of being fully present while they smell an approaching rainstorm, watch the sun set over the savanna or feel sand crunching under their feet – and now, The Outpost is turning up the volume on the sounds of Africa.
No matter what language you speak or culture you belong to, the sounds of nature connect us all. With this first-to market Sound Safari, guests of The Outpost are taken on a fascinating auditory journey using specialised sound equipment that engages the active skill of listening to enhance the traditional game drive experience. The region's rich biodiversity also creates opportunities to delve deeper into nature; beyond sightings of animals and birds, our new Sound Safari unearths the hidden world of wildlife calls, rumbles, squawks and grunts.
Whether trying to attract the opposite sex, defend their territory or simply communicate a greeting to other members of the herd, nature is awe-inspiring when it comes to sound. Imagine listening to the dawn chorus in the fever tree forest, or the sound of hundreds of elephants rumbling in unison or the call of the jackal as the moon rises in the night sky. Now, imagine putting down your phone and pick up a set of headphones connected to a long-range microphone bolted to the front of the safari vehicle that amplifies sound from up to 5km away. Tuning in, you begin to actively listen, your mind painting a picture of the wild from the incredible noises you are now able to hear.
The Sound Safari at The Outpost is also a vivid and captivating way for guests with visual impairments to experience the bush, using this powerful new format to bring to life creatures great and small. From infrasonic conversations between elephants and hippos to insect communication and mating calls, there are dozens of sounds to discover that are usually inaudible to the human ear. While we try and err on the side of digital detox, technology can facilitate a richer connection to nature, especially in a world where AI dominates. The authenticity of nature can never be replaced.
The Sound Safari is a world first extension of the guest experience at The Outpost, complementing our existing approach which seeks to highlight the diversity of the area while drawing attention to all the “little things” that make the Makuleke concession so special. We encourage our guests to truly slow down, take moments for themselves and to limit distractions; to be fully immersed in nature and to sharpen their senses to the stories it whispers when one finds the time and space to listen.
~ENDS~
Download The Sound Safari Fact Sheet here.
Trade Enquiries: reservations@rareearth.co.za +27 11 568 0384 or visit www.rareearth.co.za
