Empowering Local Hospitality: Booking.com Launches Growth Programme for Entrepreneurs

Booking.com, in partnership with business growth specialists Fetola, has launched the Hospitality Growth Programme – a dynamic new initiative aimed at strengthening South Africa’s accommodation sector by equipping entrepreneurs with the tools and support they need to thrive. This is an exciting opportunity for small tourism and hospitality businesses across South Africa.

The 9-month business development programme will support 60 tourism and hospitality entrepreneurs operating in the Mpumalanga Lowveld, Cape West Coast, and KwaZulu-Natal North Coast. It is designed for owners of B&Bs, guesthouses, lodges, vacation rentals, and other short-stay accommodation providers who are ready to elevate their business to the next level.

About the Programme

The Hospitality Growth Programme is delivered in two phases:

• Phase 1 (6 months): 60 entrepreneurs will benefit from tailored business support.
• Phase 2 (final 3 months): 30 of the most promising candidates will be selected for additional intensive support and development.

Find out more information here

Participants will gain access to:

• Practical online and in-person learning experiences
• Personalised business mentorship
• Targeted skills development in finance, marketing, operations, and sustainability
• The potential to be listed on the Booking.com platform

The programme is built around fostering sustainable and resilient tourism businesses that reflect the unique character and heart of South African hospitality.

Who Should Apply?

Applications are open to South African entrepreneurs running short-stay accommodation businesses in one of the three focus regions. If you, or someone in your network, fits this profile, we encourage you to apply or share this opportunity widely.

Applications close on 13 June 2025 and you can apply or find out more by clicking here. 

Focus Areas: Mpumalanga Lowveld, Cape West Coast, KwaZulu-Natal North Coast

Get Involved

We’re calling on our members to support this important initiative by helping spread the word. Your network can make a real difference in ensuring this opportunity reaches the right people.

Together, we can play a role in transforming the tourism landscape by empowering businesses with the skills and support they need to succeed.