Big Tree Marketing: Rooted in Strategy, Grown Through Collaboration

SATSA Member: Big Tree Marketing - 2872

Product: Marketing Representation

Target Markets: FIT, Groups, Domestic, International, Luxury, Budget

Website: www.bigtreemarketing.africa

With more than two decades of hands-on experience in tourism and hospitality, Big Tree Marketing, led by industry stalwart Lindsey Gibaud, continues to position itself as a driving force behind long-term tourism success in Southern Africa.

Known for its ethical, relationship-driven approach, Big Tree Marketing focuses on strategic collaboration as its cornerstone. By connecting like-minded tourism businesses, destinations, and service providers, the company helps elevate brands and grow visibility — not through flash-in-the-pan campaigns, but through sustainable, insight-led initiatives that resonate.

From destination activations and marketplace representation to carefully curated networking opportunities, Big Tree Marketing’s impact is both broad and deeply rooted. Whether online or face-to-face, the team cultivates authentic connections that create value for inbound tourism partners.

What sets Big Tree Marketing apart is its agile response to evolving market trends, alongside a deep understanding of how to position product for trade. As proud members of key tourism organisations — including SATSA — they are also fully VAT registered, insured, and compliant with all relevant industry standards, reinforcing their credibility and professionalism.

The heart of Big Tree’s philosophy lies in resource-sharing, cross-promotion, and creating marketing ecosystems where everyone benefits. For inbound operators and tourism businesses looking to grow their reach while staying true to their values, Big Tree Marketing is more than a consultancy — it’s a trusted partner in building tourism that lasts.

Read our previous spotlight on Lindsey Gibaud’s approach to long-term tourism success here.

To learn more or connect with Big Tree Marketing, visit www.bigtreemarketing.africa or lindsey@bigtreemarketing.africa