Apex Shark Expeditions Marks Three Decades with a New Flagship for the Travel Trade
Press Release Supplied by Apex Shark Expeditions, October 2026
Apex Shark Expeditions celebrated its 30th anniversary and the official launch of Ceto on Thursday, 22 October 2026, introducing a new flagship to its False Bay operation. For tour operators and travel agents, the milestone brings an updated product to consider for Cape Town itineraries, backed by a business established in 1996.
Ceto’s proposition centres on space, comfort, and a flexible guest experience. Features include premium seating, a full walk-around deck, two private hot showers and dual cage entry and exit points. These details matter to guests spending several hours at sea, particularly when a travelling party includes both enthusiastic cage divers and companions who prefer viewing from aboard.
Apex’s ‘small group, large boat’ approach is intended to retain a personal experience on shared departures. The larger vessel is not a commitment to filling every place on each trip. Instead, it gives the operator room to host guests comfortably while also considering separate requirements for exclusive private groups.
For the trade, accurate product positioning remains central. Apex offers shark cage diving and marine wildlife viewing in a natural environment. The experience should not be sold as a guaranteed encounter with a particular species. Seals and seabirds form part of the False Bay setting, while dolphins, whales and other sightings depend on the day.
Guests who choose to remain aboard still participate in the ocean excursion, with opportunities to observe wildlife from the deck. This gives agents a practical way to discuss the experience with couples, families, and friends whose enthusiasm for entering the cage may differ. Participation preferences can be raised with Apex during the booking process.
The wider product range includes guided Great African Seaforest snorkelling, the private Four Wonders land tour, transfers, and private charters. These options allow travel planners to build a fuller Peninsula programme or offer an alternative emphasis for clients whose interests extend beyond shark diving. Combinations should be arranged around realistic travel times, availability, and sea conditions.
As with any marine activity, clear communication before departure supports the guest experience. Final arrangements depend on the weather and operational conditions, making advance discussion of timing and itinerary flexibility valuable. Agents can work directly with Apex on the practical details instead of treating a sea excursion as a fixed land-based appointment.
The anniversary marks three decades in business and serving guests introduced through both direct bookings and the travel trade. It also recognises the crew and shore team whose preparation, hosting and coordination turn an itinerary description into a day on the water. Ceto represents the next investment in that delivery.
Apex welcomes enquiries from inbound operators, destination management companies and travel agents seeking current product information or private group arrangements. Following the October celebration, the focus is on helping partners understand the vessel, match the experience to their clients, and introduce False Bay with clear expectations. The new flagship gives the trade a timely reason to revisit Apex’s place within its Cape Town portfolio.
ENDS
Media and trade enquiries: Apex Shark Expeditions
info@apexsharkexpeditions.com | +27 79 051 8558 | apexpredators.com
